Styx Boards the Celebrity Alcohol Wagon with Steelers-Inspired Lager

NEW ORLEANS, LA – JANUARY 13: (L-R) Bassist Ricky Phillips, guitarist/vocalist James Young and guitarist/vocalist Tommy Shaw of Styx performs at the House of Blues on January 13, 2012 in New Orleans, Louisiana. (Photo by Skip Bolen/Getty Images).

Oh mama! The already-overpopulated celebrity-endorsed alcohol market has just gotten a little more crowded. Styx has announced the release of their own lager, called “Oh Mama.”

The alcoholic beverage, which gets its name from the lyrics of the classic song “Renegade,” is the product of a partnership involving Styx and the Voodoo Brewing Company. It’s already available in a handful of markets, where it’s sold in packs of four 16-ounce cans and 50-liter kegs, Voodoo officials say. The lager is “brewed especially” for fans of the Pittsburgh Steelers, which uses “Renegade” to boost crowd energy at home games, according to the company.

“We think you’re gonna love it as much as we do,” says singer-guitarist Tommy Shaw. “Cheers!”

Will having Styx’s name on the cans sell more beer? What’s the most absurd celebrity endorsement deal you’ve seen?




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