LOS ANGELES, CA – SEPTEMBER 28: Singer Brian Johnson (L) and musician Angus Young of AC/DC perform at Dodger Stadium on September 28, 2015 in Los Angeles, California. (Photo by Kevin Winter/Getty Images).
The celebrity-endorsed alcohol market is about to get a little more crowded.
KnuckleBonz and Calicraft Brewing Company on Wednesday revealed plans to release two types of AC/DC licensed beers: AC/DC PWR UP Juicy IPA and AC/DC TNT Double IPA. Each will be offered in a “16-ounce collector’s edition AC/DC can,” according to a statement released by the companies.
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The beers are expected to show up in stores later this year.
Are you more likely to buy something because your favorite celebrity endorses it?