Pop icon Cyndi Lauper has sold a majority share of her publishing and master recording revenue to Pophouse.
“Pophouse has impressed me with their commitment to maintaining and developing my professional life’s work and ensuring its legacy,” said Lauper, who has sold over 50 million records worldwide. “Their creativity and vision, combined with my continued involvement via our unique joint venture is what is most exciting to me.”
According to Pophouse, which was founded in 2014 by Conni Jonsson and ABBA‘s Björn Ulvaeus, the deal will help “create new content and experiences to enrich Cyndi Lauper’s catalogue for fans old and new.”
The announcement does not provide specific details about the deal such as whether it includes name, image and likeness rights. However, it says that the publishing company will work with Lauper on a joint venture, which presumably has the permissions it needs to create installations or experiences around the pop star’s career.
“We set ourselves apart through our emphasis on artist and brand development so that we can nurture the value of our investment,” Pophouse CEO Per Urban Sundin said in the press release, “and we are pleased Cyndi endorses our vision for her remarkable catalogue of work.”
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