Jacoby Shaddix is discussing the impact of artificial intelligence (A.I.) on music creation and the importance of human authenticity in music.
In a new interview he explained, “Technology’s been a fun thing for us to experiment with, but I feel like it’s gotten us to a point where things started to feel a bit more homogenized. And I’m, like, ‘Okay, cool. How do we make this thing sound original, fun and off the chain again?’ And so I love this experiment that we have in art and music, and it’s a continual, like I said, experiment. And we just want it to be authentic and real and believable, and I think that we’re hitting that mark right now.”
The band’s latest single, “Wake Up Calling,” emphasizes a return to raw, authentic music production with minimal tech and overproduction.
