Verve Coffee Roasters and the Grateful Dead have collaborated to introduce a limited-edition organic coffee called Grateful Dead Morning Brew, which is inspired by the free-spirited energy of the band.
The Morning Brew Blend is the brand’s first certified organic coffee, made with organic, naturally processed coffee from Ethiopia, and is priced at $24 for a 12-ounce bag in whole bean and ground coffee formats.
The collaboration also includes limited-edition merchandise featuring the Grateful Dead’s iconic psychedelic branding and Dancing Bear iconography.
Colby Barr, Co-Founder of Verve Coffee Roasters, highlighted the cultural significance of the Grateful Dead and the connection to Verve’s music roots, stating, “The Grateful Dead has transcended into cultural icons and are understood even by those who haven’t heard their music.”