Sammy Hagar Announces Red Rocker Lager

LAS VEGAS, NEVADA – JULY 15: Singer/guitarist Sammy Hagar of Sammy Hagar and The Circle perform at The Pearl Concert Theater at Palms Casino Resort on July 15, 2023 in Las Vegas, Nevada. (Photo by Bryan Steffy/Getty Images for Palms Casino Resort)

Rock and Roll Hall of Famer Sammy Hagar is releasing a new craft beer in Detroit next month.

Hagar’s Red Rocker Brewing Co. will be established in Detroit and his first beer is Red Rocker Lager, a Mexican-style lager.

Hager talked about the brew saying, “Rock ‘n’ roll is at the heart of Red Rocker Brewing Co. and there’s no better place to brew our beer than in Detroit Rock City. We created Red Rocker Lager to not only honor the fans, but to also pay tribute to the soul of Detroit rock ‘n’ roll.”

“Our head brewer Cameron Schubert and I worked together for months tasting, tweaking and reformulating our beer until we got it to be exactly what we’d envisioned.” Hagar continued, “I can’t wait for beer lovers in Michigan and all around the world to try it.”

Discussing the lager in detail Hagar said, “It’s kind of medium-bodied…It’s not as light as Corona or Tecate. It’s more like a Modela.”


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