Tom Morello says dynamic ticket pricing is an “Awful idea.”
In a new interview, the Rage Against the Machine guitarist said, “I think by this point, I think everybody is familiar with the awful idea of dynamic ticket pricing. There was that big uproar with Springsteen and this one and that one.”
He went on to explain how Rage did things on their last tour explaining, “Just to reiterate, every ticket for the show was $125 with the exception of about five to ten percent of tickets, which we did the dynamic ticket prices with, and gave away every cent. Every penny over $125 went to charities in those cities. In New York City, we raised over a million dollars for activist organization charities. There was a total of about six or seven million raised on that tour in what was basically a Robin Hood tactic.”
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