One might not expect macaroni and cheese-flavored ice cream to be terribly popular with consumers. And, apparently, one would be wrong. Thousands of people swamped the website of ice cream maker Van Leeuwen on Wednesday, snatching up the company’s entire inventory of the bizarre frozen dessert in less than an hour, the company reports. In fact, the number of people visiting the site was so overwhelming, the website crashed for a brief period, company officials say.
Don’t cry because it’s over, smile because it happened.
Our ice cream collab with @vanleeuwen sold out faster than you can say cheese. Stay tuned, we’re checking the back of the freezer for more… ? pic.twitter.com/59oLcghuaP
— Kraft Macaroni & Cheese (@kraftmacncheese) July 14, 2021
Say Cheese! Our Ice cream collab with @vanleeuwen is live. Visit https://t.co/3XMehqIpXf to scoop up your pint ASAP (Limited pints available) pic.twitter.com/OvTwyDmnOv
— Kraft Macaroni & Cheese (@kraftmacncheese) July 14, 2021
The ice cream, introduced Wednesday to celebrate Mac and Cheese Day, sold out almost as quickly in Van Leeuwen’s brick-and-mortar locations. More than 90,000 scoops of the $12-a-pint dessert were sold in about three hours, a rep says.
What’s the strangest flavored food you’ve eaten?
