LAS VEGAS, NV – FEBRUARY 17: Sammy Hagar (C) attends the Beach Bar Rum launch at Cabo Wabo Cantina on February 17, 2012 in Las Vegas, Nevada. (Photo by Denise Truscello/WireImage).
Sammy Hagar, who already rules the celebrity alcohol roost with his brands of tequila and rum, is branching out with a new division called Sammy’s Beach Bar Cocktail Company.
The singer-guitarist-entrepreneur says the new booze label will offer four ready-to-drink canned cocktails: Tangerine Dream, Pineapple Splash, Island Pop and Cherry Kola Chill. They’re expected to debut in California, Nevada and Texas this fall, with a nationwide rollout to follow at a later time, he says.
“Sammy Hagar is already on top of the world in the ever-crowded celebrity spirits competition. For his next number, he’s joining the ready-to-drink cocktail party.”
COMING THIS FALL! Introducing Sammy’s Beach Bar Cocktail Co! https://t.co/azrVXHY0hG— Sammy Hagar (@sammyhagar) June 29, 2021
It looks like Hagar’s boarding the premixed alcohol train at the right time — IWSR Drinks Market Analysis reports premixed alcoholic beverages brought in $30.5 million in 2020, making it the only type of booze that saw its profits grow that year.
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